Brand & Press Kit
Resources for press, partners, and anyone writing about Sifrad.
Name
The app is called Sifrad (SIF-rad, IPA: ˈsɪf.ræd). The name is a play on the Arabic word sifr (صفر, "zero") — the origin of words like cipher and the concept of zero itself. Please use the capitalization "Sifrad" (not "SIFRAD" or "sifrad").
Company
Sifrad is made by Sifrad LLC.
Wordmark
Palatino Bold. Do not alter proportions, colors, or spacing.
Sifrad
Sifrad
Brand Colors
Accent Colors
Primary
#2563EB / #60A5FA
Buttons, active states, links
Secondary
#16A34A / #4ADE80
Success, interactive elements
Premium
#7C3AED / #A78BFA
Subscription UI, upsells
Highlight
#3B82F6 / #93C5FD
Focus, hover tints
Surfaces
Light
Dark
Content (Text)
Primary
#0F172A
Secondary
#475569
Disabled
#94A3B8
Primary
#F8FAFC
Secondary
#94A3B8
Disabled
#475569
Feedback
Correct
#16A34A / #4ADE80
Wrong
#DC2626 / #F87171
Warning
#F59E0B / #FBBF24
Character Colors
Kai
#16A34A
Leo
#F59E0B
Mia
#DB2777
Zara
#7C3AED
Typography
Sifrad
Wordmark — Palatino Bold
Palatino, "Palatino Linotype", Georgia, serif
Aa 123
Body — System Rounded
ui-rounded, "SF Pro Rounded", Inter, system-ui
Descriptions
Short Description
Sifrad is an iOS app that teaches number vocabulary across a growing list of languages — from basic counting to telling time, currency, dates, and real-world situations.
Long Description
Sifrad is a progressive, interactive iOS app that teaches number vocabulary across a growing list of languages. It goes beyond basic counting: learners master counting, ranking, gender agreement, telling time, reading prices, understanding dates, arithmetic, fractions, percentages, phone numbers, ages, temperature, measurements, and more. Each language has a curriculum tailored to its unique number system — from Arabic's gender polarity to Japanese's counter words to French's base-20 math. The free tier covers numbers 1–10 in every language; Sifrad Plus unlocks the full journey into the trillions.
Press Contact
For press inquiries, contact us at contact@sifrad.com